New Delhi: Eyeing the concerns related to feminine health, Venus Concept launched their powerful and advanced multi-treatment device, Venus Fiore in India.

Melissa Kang, VP Global Marketing - Venus Concept says, "Our idea of innovation is always focused towards safe, comfortable and effective treatment. We understand the concerns and need for feminine health, and then come up with Venus Fiore™, a platform for treatments resulting in internal vaginal health restoration, labia tightening, and mons pubis reduction."

According to Dr. Navneet Magon, Consultant in Urogynecology and Cosmetic-Plastic Gynecology at the Fortis La Femme Hospitals, a globally-renowned Cosmetic Gynecologist who is also the President of The Society of Cosmetic Gynecology, and the first gynecologist in India to use Radio-frequency treatments for Vulvo-vaginal rejuvenation says, "Women deserve a right to live their lives, their way. And the quality of their lives does matter as it's our FOGSI theme of the year also: SHE MATTERS. The new multipolar radio-frequency technology coupled with PEMF seems like a big technological leap over the existing technology, and a promising new thing in the arena of Non-surgical Vulvo-vaginal Rejuvenation. It promises to be a futuristic treatment modality, which is operator independent and an extremely safe and non-surgical way of feminine rejuvenation. I'm looking forward to helping women with this amazing new device."

Dr. Dipti Dipak Patel, Infertility Specialist & Cosmetic Gynecologist, expert and Director of Love N Care Hospital, Surat says, "In the era of women empowerment, the woman is very conscious about her health and hygiene. Feminine hygiene is a battle against infections and detrimental diseases. Venus Fiore system helps to stabilize the vaginal mucosal health, maintain vaginal PH and also in the proliferation of Lactobacilli - The essential bacteria of overall vaginal health."

Commenting on the launch, Dr. Joy Shah, Managing Director & Designated Partner, Venus Concept India, says, "The Indian Feminine Health market is less penetrated due to lack of information and non-availability of treatment options. Besides this, people often misunderstand feminine health treatment with cosmetic treatment. So, awareness of feminine health is really important."

Venus treatments are popular among doctors and patients alike because of advanced and effective technology, pain-free and comfortable treatment experience, no downtime post-treatment, safe for all skin types and optimal outcomes.

The company plans to achieve 10-12% share in the Indian Feminine Health market over the period of 2 years. It is moving towards the vision of expanding its base across the country, which enables it to showcase its products in New Delhi, Bangalore and Ranchi starting pre-Diwali, ensuring it to set a strong footprint for Venus Fiore^TM in the Gynecology market.

Venus Concept India operates with a unique business model in the Indian market, which is a subscription business model offered by Venus Concept Canada. It's the first and only subscription-based business model in the industry and keeps up the consumer's interest in a fully customizable payment plan.