Philips enters mens skincare market

New Delhi : Consumer durables firm Philips has entered into men's skincare market by launching VisaPure Men range in India.

VisaPure is a range of face-cleansing brushes designed for different skin types and cleansing needs.

Philips India President Personal Health ADA Ratnam said: "Our foray into Men's Skincare is a very important and strategic progression."

VisaPure Men can be paired with the sensitive brush which offers deep cleansing for sensitive skin and the deep pore cleansing brush which offers extensive cleaning and is suitable for people who are exposed to lots of pollution and grime during the day.

Philips VisaPure Men is available across traditional and modern retail outlets as well as leading e-retail portals, priced at Rs. 3,995.