New Delhi: Baba Ramdev-led Patanjali Ayurved announced its partnership with eight online platforms in a move to push sales of its range of products.
“Online mechanism aims to provide convenient and efficient option along with the extension of the traditional retail market,” Ramdev said while announcing the partnerships.
Patanjali has partnered with e-commerce firms Amazon, Grofers, Shopclues, Flipkart, BigBasket, 1mg, Paytm Mall and Netmeds on which whole range of Patanjali products will be available.
Patanjali medicine requiring the prescription will be sold only through Netmeds and 1mg. Shopclues Senior President Operations Vishal Sharma said that the company will directly source and sell the product to consumers.
Patanjali and e-commerce will not offer a discount for selling online to maintain balance with the sale from retail outlets.