Medlife collaborates with AIOCD AWACS to launch campaign track

Bangalore: Medlife has joined hands with AIOCD AWACS, a pharmaceutical market research organization to introduce Campaign Track – a unique product that would provide real-time data, accurate and timely information and market specific analysis for pharmaceutical companies in India.

The product will be used by pharma companies to gather a comprehensive market linked data and help brand managers understand and analyze the healthcare ecosystem; thereby improve their sales and marketing efficiency. The data will not just provide information on the brand and the company's positioning in the market but also share a detailed analysis by healthcare specialties and zones.

Tushar Kumar, CEO, and Founder, Medlife said, "We are extremely delighted to have launched Campaign Track. Being one of the largest online pharmacies and healthcare service provider in India, we not only wish to extend our offerings to our consumers and corporates but also make a wider impact by providing market-related real-time data to pharmaceutical companies in the country. With Campaign Track, we aim to improve accuracy in information and reduce their turnaround time. The launch of Campaign Track is in line with our endeavour to constantly innovate and provide best in class support to the healthcare ecosystem."

AIOCD AWACS is a research organization that has evolved into an IT infrastructure player in pharma distribution and retail with an aim to cut time and improves accuracy of pharmaceutical companies.

With Campaign Track, Medlife will be able to provide prescription based insights to pharma companies such as targeting KoLs, brand positioning, 24*7 live data and AI driven auto processing among others.

Founded by Tushar Kumar and Prashant Singh in 2014, Medlife has emerged as one of the frontrunners in enabling better access to healthcare by offering an array of app-based online consultation, pharmaceutical, and related services across India. It recently reached a milestone of one million customer base making it one of the fastest growing online pharma company in India.

By bringing doctors, patients, laboratories and pharma companies under one roof, the company aims to provide a comprehensive healthcare ecosystem for timely diagnosis and effective treatment. The launch of Campaign Track took place on November 10th at ITC Maratha, Mumbai in the presence of many pharmaceutical company heads.