Health Care at Home to collaborate with pharma cos for better service delivery
Health Care at Home India, a Home Healthcare service provider has collaborated with top local India Pharma groups to conduct patient support programmes. The programmes include drug reminder and infusion services to lead to better drug conformity at the point of care; in this case being in the comfort of ones home.
HCAH is a joint venture promoted by the Burman family (Dabur promoters) and the founders of the Health Care at Home, UK, reports Pharma Biz
Besides providing patient assistance programmmes where drugs by pharma companies are provided at discounted prices, the HCAH is also providing services like injection administration to home chemotherapy, home ICU services and even maternity services pre and post natal through its toll free number 1800 102 4224.
Vivek Sirivastava, the Chief Executive Officer ,Healthcare at Home India Pvt Ltd reports that home healthcare is 3 to 6 percent of their respective healthcare market, growing 2 to 3 times of the overall healthcare industry. The unique aspect of HCAH being that it offers setting up oh ICU’s at home, home cardiac care, home oncology services, post surgical care, home pulmonology services, home physiotherapy services and home nutrition services.
To maintain competency in this growing health from home concept HCAH provides ‘rigorous training and simulation based tests for up to 6 weeks with the support of Berkeley Health EDU," says Sirivastava. The HCAH is also supervised for quality maintenance by Care Quality Commission (CQC), an independent regulator of health and social care in UK.
Approxinmately, 5000 visits in a month are carried out by HCAH with prices of services ranging from Rs. 500 to Rs. 20,000 per day. ICU and oncology based services are 50 per cent cheaper than those provided in hospitals. Roughly HCAH services are 60 per cent cheaper than the respective services in hospital. With regard to long term care, readmission rates and hospital acquired infection; home care is roughly 90 per cent cheaper than the hospital care.
Expanding rapidly HCAH will be covering 35 cities by 2017.Presently they re present in Delhi NCR, Jaipur, Chandigarh, Ahmedabad, multiple smaller cities in Punjab, Haryana and Rajasthan. Having been launched in Mumbai HCAH is soon going to find presence in Bangalore and Hyderabad as well; aiming to be Rs. 10 billion venture in the coming five years.