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Introducing Facebook Health- Facebook aims to sell ads to drugmakers


Introducing Facebook Health- Facebook aims to sell ads to drugmakers

San Francisco: Facebook is hosting an invitation-only summit which is a health summit in June 6 in New York aiming to sell ads and gearing marketers in the pharmaceutical industry.

CNBC reports that the summit is part of an initiative for advertisers called “Facebook Health”, run by a small team reporting into former Google Director Meredith Guerriero.

“It is expected that Facebook Health may unveil tweaks to the ad product, so pharma companies can more easily plug themselves on the platform. It could focus on mobile video, as that`s been a major focus for the team,” the report quoted an anonymous source as saying.

According to reports Guerriero with Carey Reynolds, a marketer with the drug maker Allergan, is hosting a session in late June to discuss how pharma companies can form “stronger connections between patients” through Facebook,

The report says “A drug company might target a person who has “liked” an advocacy page, or fits a certain demographic profile. But it would not be allowed to target ads to specific people based on a disease that Facebook knows or suspects they have.”

In US, pharmaceutical industry has strict regulations regarding promotion of drugs on social channels.



Source: with inputs
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