Bangalore: Digital A Plus Group of Companies (Digital A Plus Healthcare Malaysia, Digi A Plus Technologies Shanghai, and DAP E-nnovative Solutions India) globally hosted the 1st Asia Pacific Multichannel Marketing Expert Meeting for Pharma and Healthcare recently at Aloft KL Sentral, Kuala Lumpur, Malaysia.

The event was attended by delegates from the industry who offered their insights on the theme ‘Reshaping the future of Pharma’.

The goal of the event was to bring together the bright and innovative minds of the industry to share ideas and experiences that foster learning, inspiration and wonder in the field of multichannel marketing. The event featured international speakers a.k.a digerati - experts in their own right in the field of digital marketing.

The highlight of the event was an intriguing panel discussion, titled "Gauging the success of digital strategies – do we need to rely on the success to continue digital engagement". The panel featured the various stakeholders of digital pharma marketing including the healthcare provider.

Sylvia Hii, Founder & VP – Marketing, Digital A Plus Group of Companies said, “The 1^st Asia Pacific Multichannel Marketing Expert Meeting is a giant leap for our company and also the industry.

The digital revolution is here and 'digital advocates' such as us have the responsibility and duty to help spread the 'digital gospel' - the future of engagement, throughout the pharma industry. The Digital health movement will transform the way we define healthcare and how pharma companies will engage its consumers.”