Focus on 20 key brands to drive growth: GSK Pharma
New Delhi: Drug firm Glaxo Smith Kline Pharmaceuticals said it has decided to concentrate on 20 key brands to drive growth going forward.
"In keeping with our global approach on focusing our energy where it matters, GSK India has decided to focus on 20 key brands to drive growth in identified therapy areas," GSK India spokesperson said in an e-mailed response.
As part of its growth plans the company is also planning to aggressively expand its field force.
"We will drive growth by increasing our field force by 30 per cent, from our current base," the spokesperson added.
Recently, while announcing the company's quarterly results, Glaxo Smith Kline Pharmaceuticals MD A Vaidheesh had said: "... we are evolving our commercial operating model to invest resources on key products and patients/consumers to drive growth for our company".
Identified therapies will also be supported by incremental field force during the course of the year, he had said.
The company currently sells around 130 prescription drugs, vaccines, and non-prescription products in India.
Disclaimer: This site is primarily intended for healthcare professionals. Any content/information on this website does not replace the advice of medical and/or health professionals and should not be construed as medical/diagnostic advice/endorsement or prescription. Use of this site is subject to our terms of use, privacy policy, advertisement policy. © 2020 Minerva Medical Treatment Pvt Ltd