Bayer sells Dr Scholls footcare brand to US firm for USD 585 million

Published On 2019-07-23 03:30 GMT   |   Update On 2019-07-23 03:30 GMT

Bayer, whose stock has slumped amid lawsuits over an alleged cancer-causing effect of its Roundup weed killer, struck a deal in May to sell the US sun care brand Coppertone to Nivea maker Beiersdorf for $550 million.


FRANKFURT: Germany's Bayer signed a deal on Monday to sell its Dr Scholl's foot care brand to U.S. private investment firm Yellow Wood Partners for $585 million, the second of two consumer care products it had put on the block.


Bayer, whose stock has slumped amid lawsuits over an alleged cancer-causing effect of its Roundup weed killer, struck a deal in May to sell the US sun care brand Coppertone to Nivea maker Beiersdorf for $550 million.


The divestments are part of a wider overhaul unveiled in November by Bayer Chief Executive Werner Baumann, who is under pressure to boost the share price.


Bayer's Dr Scholl's, which generated $234 million in sales last year, is primarily a North American brand. Rival Reckitt Benckiser owns the Scholl footcare business outside North America.


Bayer acquired weed killer Roundup as part of the $63 billion takeovers of U.S. seeds and pesticides maker Monsanto last year. The German company has said Roundup is safe to use.


The German group, which is scheduled to release second-quarter results on July 30, is also looking for a new owner of its animal health business, the world's largest maker of flea and tick control products for pets, which analysts have said could fetch 6 billion to 7 billion euros.


Reuters this month quoted sources familiar with the matter as saying Bayer had approached U.S. drug firm Elanco Animal Health about a possible tie-up.


Bayer's consumer healthcare business, bolstered by the 2014 acquisition of a Merck & Co division for $14 billion, will focus on remaining brands that require more medical expertise.


The business has faced falling revenues as U.S. consumers switched from established drugstores to online shops.


Boston-based Yellow Wood will create a standalone company for Dr Scholl's consumer brand and it plans to invest in the business to drive growth and profitability, Bayer added.


Read Also: Bayer welcomes call for new trial in $2 billion glyphosate-based weedkiller case

Article Source : Reuters

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