Alchem International Launches Third Generation Phytomedicine to Combat Cough, Cold and Flu

New Delhi : Alchem Life, branded under Alchem International launched a phytomedicine for natural relief from cold, cough and flu called PhytoRelief-CC.

PhytoRelief-CC comes in the form of sugar-free lozenges which contain concentrated and purified molecular extracts of curcuma longa (turmeric phyto extract), punica granatum (dantabija phyto extract) and zingiber officinale (ginger phyto extract). The synergistic effect of these nature-derived ingredients offers a host of benefits to quickly and naturally cure symptoms of sore throat, cough, cold and flu.

PhytoRelief-CC has very potent anti-viral, anti-bacterial, immuno-modulatory, anti inflammatory, anti-allergic, analgesic and anti-oxidant properties. These properties help to be an effective immunity builder. It has been developed using Alchem's proprietary Phytoplex™ technology based on cutting-edge science which isolates active plant molecules in a way that preserves the 'natural balance' and 'synergistic effects' present in the original plant material to deliver natural remedies with unsurpassed efficacy and without any side effects.

Raman Mehta, Founder, Alchem International, said, "PhytoRelief-CC provides quick and effective relief naturally, combining the power of traditional medicinal herbs with cutting-edge science and research. We expect a very encouraging response as there is presently no natural offering in the market that is backed by clinically proven results for the prevention and treatment of symptoms of common cold, sore throat, cough and flu."

Published clinical studies in renowned international journals like Minerva Gastroenterol Dietol and Minerva Medica, have proven PhytoRelief-CC to be very effective for conditions like cold and flu symptoms, upper respiratory tract infections, and mucosal lesions of the mouth and throat (associated with Bechet's disease).

Compared to the placebo, PhytoRelief-CC led to reduction of signs and symptoms of cold and flu within 3-5 days, 83% reduction in bacterial load in oral cavity within 3 days and exhibited effective anti-viral activity against various strains of influenza (A and B). Studies have also shown significant improvements in treating disorders of the mouth, throat and upper respiratory tract infections within just 4-5 days. In simple terms, the medicine provides natural effective relief from common cold, cough, sneezing, stuffy nose, itching throat and other flu symptoms.

PhytoRelief-CC will be distributed in phases across the country at all pharmacy outlets.

Sudhir Mehra, Senior Vice President, Alchem International, said, "The product will first be made available across north India and subsequently register its presence in other parts of India."