Mumbai: Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd, announced that it has signed Bollywood star Akshay Kumar as the new brand ambassador of Revital H.
Akshay Kumar, a renowned actor, martial artist & stuntman known for his high energy was a natural fit for Revital H a brand that helps keep energy and stamina high throughout the day.
A 3600 marketing campaign featuring Akshay Kumar goes live today.
Revital H is India’s leading and most trusted health supplement for over two decades. It has a unique combination of 10 vitamins, 9 minerals, and ginseng that helps increase stamina, boost energy levels and fight chronic tiredness.
Consumer research by Kantar IMRB showed that people’s ever demanding lifestyle requires energy levels to be fully charged throughout the day. The energy levels, however, tend to go down as the day progresses, according to a release here.
Hence the idea of “Ab sabki battery rahegi full” which brings out that no matter how physically challenging the task one does, Revital H helps keep your stamina & energy high. The new campaign featuring Akshay Kumar highlights this core idea.
Madhu Noorani, Creative President, Lowe Lintas, says, “Akshay Kumar is one of the fittest, most high energy actors, known for his high energy and action stunts, and that led us to the campaign idea of “Sabki battery rahegi full.”
“In Akshay Kumar, we have found a perfect ambassador who is not only physically fit but also exudes great energy at all times attributes that define Revital H at its core,” Sun Pharma CEO India, Emerging Markets, and Consumer Healthcare Kal Sundaram said.